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The 2027 Open: Launching SHANK's coverage of the 155th Open Championship

  • Writer: SHANK
    SHANK
  • Oct 30
  • 2 min read

SHANK launches its coverage of The 2027 Open
SHANK launches its coverage of The 2027 Open

After a hugely successful 2025 Alfred Dunhill Links Championship which reached 40,000 people, and generated more than 200,000 views, SHANK today launches its coverage of the 2027 Open.


SHANK's coverage of the 2025 Alfred Dunhill Links Championship included 19 website articles and features, including 40 years of the Dunhill (in collaboration with Peter German, Executive Director of the Alfred Dunhill Links Championship), 40 years of Fashion (a unique feature and photoshoot celebrating four decades of Dunhill golf in St Andrews, and From a Boy to a Man, John Paterson set to make debut on the world stage (exclusive coverage of St Andrews' John Paterson's debut).


Coverage also included 320 social media posts across Facebook, Instagram, X, Threads, and BlueSky. No independent platform produced as much coverage of the 2025 Alfred Dunhill Links Championship as SHANK did, and for the 2027 Open, SHANK will set new standards in coverage from a different perspective of the world's oldest and greatest championship.



Overview of SHANK's coverage of The 2027 Open


  • After the R&A and St Andrews Links announced enhancements to The Old Course last week, SHANK will cover those enhancements with regular updates from the Old Course, beginning in late November 2025 through to completion. Followers will see the amendments to the 2nd, 5th, 6th, 7th, 9th, 10th, 11th, 12th, 16th and 17th holes, and the irrigation project progress as we move towards the 31st playing of The Open over the Old Course in July 2027. Coverage will be found on Facebook, Instagram, X, Threads and BlueSky.


  • Throughout the period between Christmas 2025 and July 2027 we will have a number of original articles, featuring local perspectives on www.shank.golf covering some of the most iconic Opens ever played on the Old Course, including:

    1960, 1970, 1978, 1984, 1990, 1995, 2000, 2015


  • Over the course of the 2026 and 2027 seasons we will tell the story of qualifying for the 2027 Open from both a local and global perspective with coverage of local golfers such as John Paterson and Connor Syme, and coverage of The Open Qualifying Series events.


  • OUR TOWN'S SUPER BOWL - a series showcasing the economic, social and sporting impact of The Open to the town of St Andrews


  • SHANK will cover Regional and Final Qualifying for The 2027 Open (venues to be determined)


  • SHANK will have a number of special features on legendary winners of The Open in St Andrews, including Tom Kidd, Bob Martin, Jamie Anderson, Bob Ferguson, JH Taylor, James Braid, and the most recent golfer born in St Andrews to win a Major - Jock Hutchison.


  • Freedom! Nicklaus and Jones' Open exploits over the Old Course earn them the freedom of the Town of St Andrews, a special feature on www.shank.golf


  • Much more to come, with announcements in due course




SHANK, by Matt Hooper





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