Sun Cruiser to Become Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open Presented by Ally

LIBERTY CORNER, N.J. (March 10, 2026) – Sun Cruiser, the fast-growing vodka iced tea brand made by The Boston Beer Company, and the USGA today announced a multi-year partnership, making Sun Cruiser the Official Ready-to-Drink Cocktail of two of golf’s most notable championships, the U.S. Open and U.S. Women’s Open Presented by Ally.

The newly launched national partnership will see Sun Cruiser integrated into the USGA's two flagship championships through on-site activations and in hospitality spaces, while Sun Cruiser will help promote the championships across retail, social and beyond.

Sun Cruiser will debut during the USGA’s 2026 championship season, beginning at the U.S. Women’s Open at the iconic Riviera Country Club, in Pacific Palisades, Calif. and, 100 days from today, at the U.S. Open at Shinnecock Hills Golf Club, in Southampton, N.Y., the only club to have hosted the championship in three different centuries.

“We’re excited to welcome Sun Cruiser as the Official Ready-To-Drink Cocktail of our two flagship championships,” said Jon Podany, chief commercial officer at the USGA. “Sun Cruiser’s rapid growth and refreshing approach align perfectly with how we continue to evolve the championship experience for today’s fans. This partnership enhances our concession and hospitality offerings while bringing a modern, premium beverage option to two of the most iconic stages in golf.”

Sun Cruiser’s lineup of ready‑to‑drink iced teas and lemonades is crafted with premium vodka and real ingredients, with no bubbles for smooth, all-day sipping. Balanced and refreshing, Sun Cruiser is an easy choice for any outdoor moment in the sun, especially for a round of golf.

“Since launching Sun Cruiser, we’ve seen drinkers naturally bring it along for a day out on the golf course,” said Erica Taylor, senior brand director for Sun Cruiser. “Teaming up with the USGA’s two flagship championships lets us meet golfers where they already are, whether they’re casual players or diehard fans, because those fun, memorable moments on the course are exactly what Sun Cruiser was made for.”

Ready-to-drink (RTD) cocktails are one of the fastest-growing segments in the global alcoholic beverage market, driven by shifting consumer preferences toward convenience, premium flavors, and on-the-go consumption. Sun Cruiser is now the fastest-moving RTD in on-premise (bars and restaurants) locations nationwide and has become the fourth-largest overall RTD spirit offering.

Tickets for both championships are now available at uswomensopen.com and usopen.com.

Courtesy USGA