PGA Tour’s “The Farmers Insurance® Skins Game” returns to Prime Video on Black Friday (27 Nov) at 2pm GMT with new field of competitors and stunning venue
Brooks Koepka, Justin Thomas, Wyndham Clark and Jackson Koivun to compete at the sought-after golf & lifestyle community Atlantic Fields Club
Pro Shop, PGA Tour Studios, Propagate Content and Prime Video build on successful 2025 revival of iconic golf franchise, which saw Keegan Bradley win $2.1 million
The Farmers Insurance Skins Game Tees off 15+ Hours of Live Sports Coverage This Black Friday Streaming on Prime Video
PONTE VEDRA BEACH, Florida – Building on last year’s successful revival after a 17-year hiatus, “The Farmers Insurance Skins Game” will return to Prime Video for fans around the world on Black Friday, November 27 at 9 a.m. ET, with a new field of competitors vying for a $4 million purse at the stunning Atlantic Fields Club in Hobe Sound, Florida.
The event will once again be developed and produced by Pro Shop Studios and Propagate Content, in partnership with PGA Tour Studios on broadcast production and Excel Sports Management as tournament organizer.
This year’s field includes Wyndham Clark, Brooks Koepka and Justin Thomas – who have combined for 31 PGA Tour victories and nine major championships – as well as Tour rookie Jackson Koivun, who won the 3M Open in only his third career start and later delivered the U.S. Team’s winning point at the biennial Presidents Cup. Clark joins the event amid a career season, highlighted by victories at THE CJ CUP Byron Nelson, U.S. Open and BMW Championship; Koepka enters following his first season back on the PGA Tour; and Thomas makes his Skins Game debut after serving as a guest analyst last year.
“The response to last year’s re-launch showed us how much The Skins Game still resonates with golf fans, while also proving there’s an opportunity to keep making it feel fresh for a new generation,” Chad Mumm, Co-Founder and President of Pro Shop. "We’re excited to build on that foundation as we welcome a new group of competitors, personalities and storylines that can add another chapter to the event’s history.”
“The Skins Game has always been about hole-by-hole drama, and Atlantic Fields gives that drama an incredible new stage this Black Friday,” added Ben Silverman, Chairman & Co-CEO of Propagate Content. “We’re proud to build on our long-term partnership with Prime Video to keep growing this event into one of the signature moments on the golf calendar.”
Coverage will tee off at 9 a.m. ET on November 27, with no subscription or Prime membership required. Prime Video will exclusively broadcast the special event globally to start 15-plus continuous hours of live sports coverage, including the fourth annual Black Friday Football game and an NBA on Prime doubleheader following.
“We're thrilled to bring back The Farmers Insurance Skins Game to fans as part of another incredible slate of more than 15 hours of exclusive live sports coverage on Black Friday," said Charlie Neiman, Head of Sports Partnerships, Prime Video. "Last year's revival resonated with fans around the world, and we're looking forward to another year of the world’s best golfers battling it out at a spectacular course.”
First introduced in 1983, The Skins Game became a holiday-weekend television staple, bringing together golf legends including Jack Nicklaus, Arnold Palmer, Gary Player, Fred Couples and Tiger Woods in a loose, personality-driven competition where the stakes increased with every hole. In 2025, Pro Shop and Propagate Content led the revival of the franchise, working alongside PGA Tour Studios and Prime Video to bring the event back for the first time since 2008 and reimagine it for a new generation of fans.
The 2026 event will once again be emblematic of the traditional Skins Game structure, where each hole carries a dollar value and tied holes roll over to raise the stakes throughout play. In a return to the original format, this year each player will start at zero dollars, making every hole's value and growing purse clear for fans from start to finish.
Host Andrew Catalon and on-course analyst Colt Knost, who currently serve as members of the CBS Sports golf team, will return in their respective on-air roles. Dan Rapaport will also provide live on-course commentary throughout the match.
“PGA Tour Studios was thrilled to support the Skins Game’s revival on Black Friday last year and we are excited to showcase four new PGA Tour stars as it once again returns to one of the biggest days on the sports calendar,” added Luis Goicouria, Executive Vice President, PGA Tour Studios. “As we continue to unlock the full potential of PGA Tour Studios, we are excited to help bring the event back with a fresh cast at a new venue while delivering premium content and innovative storytelling that gives fans another way to connect with the game’s personalities.”
This year, The Skins Game moves to Atlantic Fields Club, a private 1,500-acre community by Discovery Land Company, located in Hobe Sound, Florida. Golfers travel from around the world to play its championship 18-hole par-72 course, designed by renowned architect Tom Fazio. The course winds through interconnected lakes and canals with subtle elevation changes inspired by the surrounding landscape, creating a new stage for the strategy, personality and high-stakes competition at the heart of The Skins Game.
“Tradition, natural beauty and Florida’s charming heritage are the fabric of Atlantic Fields, and the perfect backdrop for The Farmers Insurance Skins Game,” said Peter Whalen, SVP of Operations, Discovery Land Company. “We’re proud to be part of the game’s continued legacy, welcoming players, fans, and families alike on Black Friday, alongside our partners at Pro Shop, PGA Tour Studios, Propagate and Prime Video. Together, we’re making the holiday season one to remember – on and off the course.”
The 2025 return saw Keegan Bradley defeat Tommy Fleetwood, Xander Schauffele and Shane Lowry at Panther National, capturing 11 skins and $2.1 million as the opening event to Prime Video’s Black Friday sports marathon.
Farmers Insurance will serve as the title sponsor of this year’s event, reinforcing its commitment to connecting with customers and communities through memorable moments and experiences that bring people together.
Farmers Insurance Skins Game 2pm GMT
NFL Denver Broncos @ Pittsburgh Steelers 8pm GMT
Emirates NBA Cup 2026 Group Play Doubleheader featuring Miami Heat vs. New York Knicks 12am GMT and Los Angeles Lakers vs San Antonio Spurs 2.30am GMT
Plus action from various ATP Challenger Tour Tennis events all day
Courtesy Amazon MGM Studios Press site
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