Masters announce Prime Video as domestic broadcast partner from 2026 in potentially seismic moment for Golf broadcasting

It started with Tennis, then it was NFL, then it was Premier League football and the UEFA Champions League, now Amazon Prime Video will enter the world of golf for the very first time, and they will enter it in a big way.

Augusta National Golf Club and Masters Tournament Chairman Fred Ridley has announced that Amazon Prime Video will broadcast 2 hours per day on Thursday and Friday at the 2026 Masters Tournament from 1pm-3pm Eastern Time. Prime Video will join ESPN and CBS Sports as broadcast partners to Golf's First Major, The Masters.

“Working alongside Amazon in this capacity is an exciting opportunity for the Masters Tournament and its fans,” said Ridley. “We are proud of our longstanding partnerships with CBS Sports and ESPN, who have set the highest standard for broadcast coverage of the Masters. The addition of Amazon will only further our abilities to expand and enhance how the Tournament is presented and enjoyed.”

Beginning with the 2026 Masters Tournament, two additional hours of first and second round coverage will be offered both days on Prime Video. The Masters will stream live on Prime Video from 1:00 - 3:00 PM ET on Thursday, April 9 and Friday, April 10, leading into ESPN’s broadcast coverage on both days from 3:00 - 7:30 PM ET.

The CBS Television Network will air the Masters live from 2:00 - 7:00 PM ET on Saturday, April 11 and Sunday, April 12, preceded each day by live streaming coverage on Paramount+ from 12:00 - 2:00 PM ET.

Further coverage details will be shared prior to the 2026 Masters Tournament, which is scheduled for April 6 - 12.

“It’s an honor for all of us at Amazon to become a broadcast partner of the Masters Tournament and to provide fans additional hours of live coverage of this treasured event,” said Jay Marine, Head of Prime Video U.S. and Global Sports. “We are humbled and proud to begin our relationship with Augusta National Golf Club, and we cannot wait to get started.”

Prime Video has been prolific in producing sports-themed documentaries, notably 'All or Nothing' featuring Arsenal, Manchester City, Tottenham Hotspur, Juventus, Brazil, Germany, Arizona Cardinals, LA Rams, Dallas Cowboys, Carolina Panthers, Philadelphia Eagles, and the New Zealand All Blacks. It would be fair to assume that The Masters will get the All or Nothing treatment in the future, with an 8-part series telling the story of the tournament.

Non-traditional media have broadcast major golf championships before, but mainly outside the United States, with GIVEMESPORT streaming the 2017 PGA Championship in the UK when the PGA of America failed to reach a new deal with Sky Sports. This, however, is on another level.

With Prime Video's global reach, it is entirely plausible that a similar worldwide deal could be struck for the platform to broadcast additional live coverage and become the home of the additional streams such as Amen Corner and Holes 15 and 16.

When Amazon Prime Video secured the rights to the US Open Tennis Championships in the UK in 2018, it was the forerunner to them acquiring the rights to the entire ATP and WTA Tours, and they held those rights until 2023, when Sky Sports secured all three deals. The DP World Tour is yet to confirm its broadcast deals for the UK and USA from 2026, and the PGA TOUR Media Rights are up for grabs from 2030, so the Masters deal could be setting the scene for a larger partnership with the sport, and on a global scale.