LIV Golf: More sponsorships announced as momentum builds for franchise golf

(Ripper GC's Marc Leishman, Cameron Smith, and Lucas Herbert. Photo by LIV Golf)

Ripper GC, Cleeks GC, Korean Golf Club and Rangegoats GC have all announced new partnerships ahead of the 2026 LIV Golf League getting underway on Wednesday in Riyadh, Saudi Arabia. Whilst the mainstream media has continued to focus on the departures of Brooks Koepka and Patrick Reed, and herald the 'death' of LIV Golf, the 13 franchises which make up the league have continued to add sponsors and meaningful partnerships as they seek to build value for future investors or owners. Here is a roundup of the latest announcements.

Hahn tees up a Ripper new sponsorship

Hahn is swinging big in 2026, today announcing a brand-new partnership with Ripper GC, becoming an official sponsor of one of golf’s most electric teams. From the first tee to the 19th hole, it’s a natural fit: great mates, great banter and a great beer backing an all-Aussie team ready to rip in.

The Ripper GC team is led by Cameron Smith and joined by fellow Australians Marc Leishman, Lucas Herbert and the newest member of the team, Elvis Smylie. The Ripper GC team has quickly built a reputation for big energy, bold play and an unmistakably Australian spirit.

Hahn’s partnership with Ripper GC will come to life across Adelaide, with Hahn ensuring that Aussie golf fans get behind the all-Aussie team on Tour. As fans flood into the city for what many regard as the biggest event in the LIV Golf League, Ripper GC and Hahn will be unmissable.

For Hahn, the partnership is a natural fit. Known for its full-flavoured taste with a more mindful profile, Hahn has long championed balance, delivering great beer experiences without compromising on quality or enjoyment.

"The Hahn and Ripper GC partnership just makes sense,” said Alex Honson, Brand Partnership Leader at Lion. “They’re a team that competes hard out on the course, but also know the simple enjoyment of a post-round beer with mates. They play hard, live loud and back each other, and that balance of performance and enjoyment is exactly what Hahn stands for. We’re hopeful that the Aussie public get behind the Aussie team competing on the world stage, whether they’re taking in the action from Ripper House, the local sports bar or their own house, we want fans to cheer on the Ripper GC team, with a Hahn in hand of course!”

There’ll be a number of designated Ripper GC clubhouse venues across Adelaide where fans will be able to enjoy a Hahn for their chance to win 1 of 500 Ripper Supporter packs including a Hahn x Ripper GC cap that has a glorious blonde mullet flowing from the back!

"The mullet caps perfectly encapsulate this team and this partnership, they allow fans to get behind their team and have a bit of fun in the process” said Alex.

As the build up continues in the coming weeks, participating venues will also give fans the opportunity to get up close to the action, cheering on the Ripper team from Ripper Point as the boys push for victory on the final Sunday of the event.

Ripper GC says the partnership reflects a shared mindset on and off the course. “This team is built on trust, chemistry and doing things our own way,” says Ripper GC General Manager, Nick Adams, “Hahn gets that. It’s about big moments, shared experiences and enjoying a beer that goes the distance.”

Team captain and global star Cameron Smith said the partnership felt authentic from the outset.

"We’re Aussies at heart…we compete hard on the weekend but we’re also good mates off the course, we’re always up for a beer and some light-hearted banter once the job’s done,” Smith said. “Hahn fits perfectly into that rhythm. It’s a great beer to enjoy with your mates after a day out on the course, and we’re stoked to have them backing us.”

Korean Golf Club Partners with AMAZINGCRE for the 2026 LIV Golf Season

Premium Korean performance golfwear brand to outfit Korean Golf Club, translating Human Motion Engineering into elite competition

Korean Golf Club of the LIV Golf League today announced a new partnership with AMAZINGCRE, the premium Korean golfwear brand recognized for engineering apparel around actual golfer movement. Korean Golf Club will compete in AMAZINGCRE performance apparel throughout the 2026 LIV Golf season that spans 14 tournaments across 10 countries and five continents.

This partnership unites two Korean brands rooted in precision, discipline, and performance innovation, bringing scientifically engineered apparel to one of LIV Golf’s most globally visible teams. AMAZINGCRE will outfit Korean Golf Club players in performance apparel built on the brand’s proprietary Alexis_9 Human Motion Engineering concept , a nine-axis body mapping system designed to reduce resistance and maximize rotational freedom during the swing.

“Korean Golf Club was built to represent Korean excellence on a global stage, and AMAZINGCRE shares that same commitment to precision through design,” said Martin Kim, General Manager of Korean Golf Club. “Their apparel starts with how the body moves; That mindset mirrors how our players prepare, compete, and perform.”

At the center of the partnership is AMAZINGCRE’s Ventilation technology, a seamless mesh panel placed at the back of the garment where the body generates the most heat during the swing. It was inspired by the sensation of air flowing through the garment rather than sweat, bringing to life AMAZINGCRE’s core design principle of apparel engineered around airflow and human movement. AMAZINGCRE’s signature Accordio Band technology, allowing the garment to stretch and widen with players’ swings. Select pieces from AMAZINGCRE’s AMG-MASTER performance line will be featured throughout the season, bringing the brand’s highest level of motion-focused engineering directly into LIV Golf competition.

“AMAZINGCRE was created to achieve perfect performance through remarkably innovative design,” said Kiwan Ihn, CEO of AMAZINGCRE. “Seeing our Human Motion Engineering philosophy worn by athletes representing Korea on a global stage is the clearest expression of what our brand stands for: apparel that moves as the golfer moves.”

RANGEGOATS GC ANNOUNCES PURPOSE-LED SPONSORSHIP WITH FREDDY’S FROZEN CUSTARD & STEAKBURGERS FOR 2026 SEASON

Freddy’s Named Official QSR Partner, Supporting RangeGoats GC’s Community Impact and Fan Engagement Throughout 2026

RangeGoats Golf Club of the LIV Golf League today announced a new and expanded sponsorship with Freddy’s Frozen Custard & Steakburgers, marking a purpose-led partnership rooted in community impact, philanthropy, and fan engagement ahead of the 2026 season.

As part of the agreement, Freddy’s will become the official quick-service restaurant partner of RangeGoats GC, with its logo featured on the belly of the golf bags for all four players throughout the 2026 season, as well as on Captain Bubba Watson’s bag during his appearance at The Masters.

“We’re excited to continue our partnership with Freddy’s this season,” Watson said. “My family and I genuinely love Freddy’s. The food, the custard, and the hospitality are consistently top-notch, and we’re proud to keep working together.”

Founded in Wichita, Kansas in 2002, Freddy’s has grown to more than 580 locations across the United States and Canada. Known for its cooked-to-order steakburgers, shoestring fries, and freshly churned frozen custard treats, Freddy’s has built a loyal following nationwide.

“The RangeGoats have proven to be an excellent fit for Freddy’s,” said Erin Walter, Chief Marketing Officer of Freddy’s. “Their enthusiasm and playful style align naturally with our commitment to creating memorable, one-of-a-kind moments for our guests. We look forward to expanding the partnership.”

Beyond on-course presence, the partnership is anchored in shared values and a commitment to giving back. Freddy’s and the RangeGoats will activate the relationship through the team’s Goats Give Back program, with direct support benefiting their impact partner, Convoy of Hope.

“Freddy’s and the RangeGoats are a natural fit,” said Randall Wells, General Manager of RangeGoats GC. “Our team, from the players to the staff, has a long history of loving Freddy’s food and hospitality. We’re honored to represent such a great company.”

Throughout the 2026 season, Freddy’s and the RangeGoats will collaborate on customized campaigns designed to engage fans while making a meaningful difference in local communities. A centerpiece of the collaboration will feature the RangeGoats sharing their Freddy’s favorites – along with a few insider menu hacks – across social and digital platforms.

Cleeks Golf Club Partners with Icelandic Glacial Ahead of 2026 LIV Golf Season

Two premium European brands unite around moments of clarity under pressure

Cleeks Golf Club today announced a partnership with premium natural spring water brand Icelandic Glacial ahead of the 2026 LIV Golf season. The collaboration brings two European brands united by a shared belief in clarity under pressure, composure, and purposeful design.

The partnership will debut at the season opener on February 4–7 at LIV Golf Riyadh. Throughout the 2026 season, Icelandic Glacial will be integrated into Cleeks Golf Club’s on-course identity, with the brand featured on players’ golf bags as part of the team’s visual expression.

Led by captain Martin Kaymer, Cleeks Golf Club enters the season with a roster of four European players competing on a global stage. Icelandic Glacial, rooted in Europe with international reach, is a natural partner for a team that values focus, restraint, and calm decision-making at the highest level of competition.

Built around the idea of moments of clarity, the partnership reflects the reality of elite golf, where composure, focus, and decisive calm shape every moment that matters. On the course, success is defined not by force, but by presence and precision.

"This partnership with Icelandic Glacial reflects the values we have built Cleeks Golf Club around: clarity, focus, and a sense of timelessness,” said Jonas Martensson, General Manager of Cleeks Golf Club. “They will be with us on the course each week, and we are proud to represent their brand as part of our on-course identity throughout the 2026 season.”

"At Icelandic Glacial, we believe clarity matters most when pressure is highest,” said Reza Mirza, CEO of Icelandic Glacial. “Golf is one of the few sports where composure, focus, and calm decision-making define success. Partnering with Cleeks Golf Club allows us to show up in moments where clarity is not a concept, but a requirement.”

Sourced from a protected volcanic spring in Iceland, Icelandic Glacial is naturally filtered through lava rock and untouched ecosystems. The result is a light, crisp, remarkably clean water that reflects the brand’s belief in revealing clarity created by nature, not manufacturing it.

Throughout the season, the partnership will extend across on-course integration, hospitality, athlete experiences, and select activations. Through Cleeks Golf Club’s Art of Golf program, the golf bag becomes a creative canvas, making Icelandic Glacial a visible and intentional part of the team’s identity as Cleeks competes across LIV Golf’s global calendar.