LIV Golf Announces Rolex as Official Partner along with several changes from 2026 season
- LIV Golf
- Jan 28
- 5 min read
Rolex becomes Official Partner of LIV Golf, growing its hospitality platform internationally and extending its support across the world of golf
Expanded field, 72-hole events, increased relegation, updated points system and enhanced team incentives underscore League’s continued focus on competitive integrity, global growth and long-term team value
2026 LIV Golf League season begins under the lights February 4-7 with ROSHN Group LIV Golf Riyadh at Riyadh Golf Club
NEW YORK / GENEVA (January 28, 2026) – LIV Golf, the golf league blending world-class competition with entertainment, hospitality, and culture to grow the game globally, today announced Rolex as an Official Partner. The partnership will focus on delivering an exclusive and elevated hospitality programme for the Swiss watchmaker’s guests, growing its offering into international territories.
“Rolex is synonymous with excellence in golf, defined by precision, performance, and a truly global perspective,” said LIV Golf CEO Scott O’Neil. “This partnership reflects a shared commitment to the game’s comprehensive ecosystem around the world, advancing golf at every level - from amateur development to the highest levels of professional competition. Rolex’s long-standing association with the world’s premier athletes and sports events - across golf, tennis, motor sport and beyond - aligns with LIV Golf’s international roster of talent.”
Arnaud Boetsch, Rolex Director of Communication and Image, said: “For nearly six decades, Rolex has been deeply engaged with the world of golf, supporting the game’s most established events, leading players, governing bodies and grassroots programmes. This partnership with LIV Golf will expand our presence to new locations across the globe for guests with unique experiences, elevated hospitality and special moments with some of the sport’s best players.”
Rolex’s presence in LIV Golf will be anchored in premium hospitality, enabling the Swiss watchmaker to provide enhanced guest experiences in international territories, as well as ensuring wider access to leading players. The League’s calendar allows engagement in new markets, outside of the traditional heartlands of the US and UK, including Australia, Hong Kong, Singapore, South Africa, and Mexico. The 2026 LIV Golf season will feature 14 events across 10 countries and five continents, beginning with the season opener in Riyadh, Saudi Arabia from February 4–7, and comprising the League’s first-ever event in South Africa from March 19–22.
LIV Golf’s roster features several Rolex Testimonees competing across different teams in the League, with a number taking on leadership roles as captains, including Bryson DeChambeau, Martin Kaymer, Phil Mickelson, Joaquin Niemann, and Jon Rahm. They are joined by fellow Testimonees, Thomas Detry, Anirban Lahiri, Carlos Ortiz, and Victor Perez. Together, they reinforce Rolex’s commitment to performance at the highest levels of the game.
The League becomes part of Rolex’s global sports portfolio, complementing and reinforcing its long-term support of the growth of golf globally, including partnerships with all major championships in the men’s and women’s game, the PGA TOUR®, the DP World Tour, the Asian Tour, the LPGA Tour, and the Ladies European Tour. The Swiss watchmaker celebrates human endeavour and achievement in all its sporting activities, across golf, tennis, motor sport, yachting and equestrianism, recognizing the journey defined by determination, discipline and an unwavering commitment to excellence.
LIV Golf also today announced updates to its competition and format for the 2026 season, reinforcing the League’s commitment to elite competition, season-long performance and the continued growth of team golf as the sports’ most unique competition format.
The updates reflect feedback from players, teams, and stakeholders, while supporting LIV Golf’s long-term vision as a global league built around both individual excellence and team success.
“Our continued mission is to build a league that grows the game of golf competitively, commercially and culturally. The changes we’re introducing for 2026 are about rewarding consistency, strengthening team golf, and creating clearer pathways for players to earn their place and progress within the League,” said LIV Golf CEO Scott O’Neil. “Moving to 72 holes, expanding the field, increasing relegation, updated our points system and enhancing our investment in teams all reflect the same principle: if you perform week-in and week-out, individually and as part of a team, the performance matters. We believe this evolution makes LIV Golf more competitive, more transparent, and ultimately, more exciting for players, teams and fans around the world.”
Below are key updates to LIV Golf’s event competition and format for 2026:
UPDATED LOCK ZONE, OPEN ZONE AND DROP ZONE STRUCTURE
To better reward consistent high performance across the season, LIV Golf is introducing updated competitive thresholds to the season-long individual standings in 2026:
The Lock Zone expands to the Top 34 players in the standings (approximately 60% of the 57-player field, up from the Top 24 players from 2022-2025)
The Open Zone includes players finishing in positions 35-46 in the standings (approximately 20% of the 57-player field, reduced from 24 spots from 2022-25)
The Drop Zone (Relegation) expands to positions 47-57 in the standings (approximately 20% of the 57-player field, up from the bottom 6 players in 2024-2025)
These changes increase the turnover and meritocratic pathways into the League, enhance the competitive tension throughout the season, reflect the increased field size in 2026, and are designed to provide greater clarity around season-long performance benchmarks.
ENHANCED POINTS SYSTEM (INDIVIDUAL AND TEAM)
The 2026 season introduces a new points system that increases the total number of points distributed, awards points to all finishing places and puts increased emphasis on top performers. The revised structure is designed to better reflect consistent, high-level performance over the course of the season, while also recognizing the importance of individual contributions to team results each week. Below is the breakdown of the enhanced points system:
STRENGTHENING THE LEAGUE’S TEAM MODEL
As part of LIV Golf's continued investment in team golf, the League is increasing total team-retained prize funding by $5 million per event, meaning:
Weekly team prize payouts will double from $5 million to $10 million
All 13 teams will now earn prize money each week based on finishing position, rather than only the top three teams
In addition, the League is introducing a new $2.3 million per-event prize pool in 2026 to reward individual player performances within podium-finishing teams each week. In total, the League’s 14-event season will reward $470 million in individual and team purses for 2026 performance. The expanded funding reflects LIV Golf’s commitment to building sustainable, valuable team franchises and rewarding every player’s contribution to team success.
72-HOLE EVENTS, EXPANDED FIELDS, AND INCREASED PATHWAYS
The League previously announced that beginning in 2026, LIV Golf events will move to a 72-hole format. The expanded format aligns LIV Golf more closely with the broader professional golf calendar while preserving the League’s distinctive tournament atmosphere and fan experience.
In addition, LIV Golf confirmed an increase in its field size this season to 57 players, up from 54, creating additional pathways into LIV Golf through five Wild Card positions. These Wild Cards are awarded through a combination of performance on the International Series (top 2) and LIV Golf Promotions (top 3), further strengthening competitive access and global representation.
These updates represent the next phase of LIV Golf’s evolution, combining the League’s signature fan-first experience with enhanced competitive credibility, expanded opportunity and excitement, and continued investment in the long-term value of teams and players, alike.
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