LIV Golf Adelaide is second most-watched sports event outside Winter Olympics on Thursday in Australia

Australia's passion for Golf, and especially LIV Golf has been on full display at The Grange so far this week, and their enthusiasm is being fuelled by Ripper GC being right in contention for the team title through the first two days of the fourth edition of LIV Golf Adelaide. The enthusiasm does not stop at the gates to the Grange Golf Club though, as LIV Golf Adelaide delivered Seven Network excellent audience figures for the first round on Thursday.

Round 1 of LIV Golf Adelaide generated 810,000 views with an average of 158,000, with 25,000 watching via BVOD, making it the second-most watched sports broadcast across all channels in Australia, the best outside the Winter Olympics. All of the Winter Olympic coverage was broadcast in prime time in Australia, with LIV Golf Adelaide on air on 7 between 12pm and 5pm local time.

LIV Golf Adelaide ranked 19th among all programmes on Thursday, and 5th among all sports programmes, with only Winter Olympics content being viewed more by Australian sports fans.

However, this audience is down on 2025's first round, which was played on the Friday, with 882,000 views and an average of 170,000. Among sports broadcasts this was only bettered by Seven's coverage of the second One day International between Sri Lanka and Australia.

Round 1 of LIV Golf Adelaide achieved an audience which was marginally up on round one of the Crown Australian Open, which achieved 677,000 views, an average of 138,000 and an additional 17,000 via BVOD.

Whichever way this is spun, it is very clear that LIV Golf has an audience in Australia, and therefore it likely does elsewhere outside the United States of America. It is critical that moving forward LIV Golf completes and publishes a study on its audience, with sourced ratings from across the world. We know that for a variety of reasons it has not been accepted in the United States of America, and it may never be. But the world does not revolve around one country, and LIV Golf needs to promote that audiences around the world truly matter.

Audience figures from the remaining rounds will be published as part of a summing up of the tournament on Monday on www.shank.golf

Source: tvtonight.com.au

SHANK, by Matt Hooper