LIV Golf: 4Aces adds CELSIUS sponsorship as Franchises continue to build momentum

4Aces GC Announces Global Partnership With CELSIUS®

as Official Energy Drink Partner

CELSIUS to debut co-branded staff bags and water bottles beginning in 2026

(4Aces GC's Thomas Pieters, Patrick Reed, Thomas Detry, and Dustin Johnson with their new CELSIUS golf bags)

NEW YORK (January 16, 2026) — 4Aces GC of the LIV Golf League today announced a new global partnership with CELSIUS, naming the premium, functional energy drink brand as the team’s Official Energy Drink Sponsor.

As part of the partnership, CELSIUS will see a prominent on-course presence across the LIV Golf schedule; All 4Aces GC players will carry custom CELSIUS x 4Aces GC branded staff bags, complemented by co-branded CELSIUS water bottles used throughout competition.

"The 4Aces are more than just a golf team—we’re building a performance-driven lifestyle brand that shows up authentically both on and off the course,” said 4Aces GC General Manager Chris Rosaasen. “CELSIUS represents functional energy and a LIVE. FIT. GO.™ mindset that aligns naturally with how our players train, compete, and live every day. From physical preparation to performance under pressure, this partnership feels organic to who we are as a team.”

Led by captain Dustin Johnson, the 4Aces embody a modern athlete-first approach to professional golf. Known for his commitment to physical fitness, recovery, and overall wellness, Johnson represents the evolving profile of today’s elite golfer, an athlete who prioritizes taking care of his body to perform at the highest level. That same mindset runs throughout the 4Aces roster, making CELSIUS a natural partner as the team continues to push performance standards forward.

The partnership reflects a shared commitment to functional energy, wellness, and everyday performance, fueling athletes both in competition and in daily preparation. Rooted in fitness and designed to support active lifestyles both in and beyond the gym, CELSIUS’ LIVE. FIT. GO.™ philosophy aligns seamlessly with the 4Aces’ focus on physical readiness, longevity, and consistent high-level performance across a global schedule.

The team continues to lead the charge as they rapidly expand one of the most commercially diverse partnership portfolios in professional golf. The 4Aces are partnered with marquee brands including FlyHouse, JAXXON, Santo Studio, DAOU Vineyards, Ghost Golf, and others, with more premier lifestyle and performance-driven brands coming on board in the ensuing months.

The 4Aces are the latest addition to CELSIUS’ rapidly growing partnership presence across elite sports. With its refreshing, zero-sugar energy and LIVE. FIT. GO.™ mantra, CELSIUS continues to position itself at the intersection of sport, culture, and performance, now alongside one of LIV Golf’s most accomplished teams.

17 January 2026; SHANK, by Matt Hooper: CELSIUS is the 7th sponsor of the 4Aces GC, 26th sponsor of a LIV Golf franchise, and 44th sponsor or partner of LIV Golf, not including companies from Saudi Arabia. In total LIV Golf and their franchises combine for an impressive 49 sponsors and partners, which when you consider the vocal and visible media, establishment and player opposition and criticism, is quite an achievement.

CELSIUS HOLDINGS has annual revenues of $1.23billion and PEPSICO bought 11% of the company for $550million in 2024.

CELSIUS has several significant sponsorships including Lewis Hamilton and Charles Leclerc in Formula 1, and multiple drivers in NASCAR.

There is a growing trend of LIV Golf and their franchises securing deals with sponsors which have a similar portfolio to CELSIUS. Majesticks GC are sponsored by Castore and Seamless Digital, both of whom have partnerships with McLaren Formula 1 team.

This strategy of partnering with companies which a global outlook is one which LIV Golf and their franchises must continue to develop aggressively, especially when it comes to the premier partners of the League. HSBC has been a prolific sponsor of golf at the highest level around the world - from 2005 to 2019 they were the title sponsor of the HSBC Champions, a tournament of Champions which was a co-sanctioned event between the DP World Tour, Asian Tour, Sunshine Tour and PGA Tour of Australasia, before being elevated to WGC status in 2009. Since 2006 HSBC has sponsored the Abu Dhabi HSBC Championship, one of the premier events on the DP World Tour, and a key event in the Middle East which has attracted the world's best golfers at the start and end of the season.

HSBC has been a 'patron' of The Open since 2010, with extensions announced in 2015 and 2022, and serves as the official banking partner to the world's oldest championship. They have also been patron of the AIG Women's Open since 2022, and sponsored the HSBC Women's World Championship since 2008.

In 2025 they became a Global Partner of LIV Golf, and in 2026 they will also serve as title sponsor to the event in Hong Kong. HSBC, known as 'The World's Local Bank', operates in approximately 57 countries and territories, serving around 41 million customers across Asia, Europe, the Middle East, Africa, North America, and Latin America. HSBC has a reputation for sponsoring innovative and global sports enterprises, including the World Rugby SVNS Series, and they are a global partner of WORLD RUGBY.

Despite the constant negativity towards LIV Golf from many, this league continues to grow and it will be very interesting to see the next additions to their sponsorship portfolio as we move towards the fifth season teeing off next month.